AI That Builds Better Sales and Marketing Humans
Webinar On-Demand

A webinar hosted by Accent Technologies, featuring Forrester

AI is incredibly powerful for driving sales and marketing outcomes – but it doesn’t replace human intelligence, it augments it. AI gives sales management unprecedented insight into sales activity and buyer engagement and enables sales teams to scale the activities that most effectively drive conversion. By combining sales’ understanding of the market with AI’s ability to pull insights from data at scale, and accelerate processes – AI-augmented sales execs dramatically outperform their human-only brethren.
AI gives marketing management powerful content attribution and contact data to bolster their ABM strategies – both of which wouldn’t be feasible without AI’s ability to intelligently map data points.
Join us for a discussion with Forrester’s analyst covering AI and data science, Dr. Kjell Carlsson, on how organizations are driving sales and marketing effectiveness faster, with less investment, and lower risk, using capabilities that combine the best of human and artificial intelligence.

Watch the recording!

Webinar On-Demand: AI That Builds Better Sales and Marketing Humans

Sep 10, 20191:58pm EDT8770.0269444444 hours
AI is incredibly powerful for driving sales and marketing outcomes – but it doesn’t replace human intelligence, it augments it. AI gives sales management unprecedented insight into sales activity and buyer engagement and enables sales teams to scale the activities that most effectively drive conversion. By combining sales’ understanding of the market with AI’s ability to pull insights from data at scale, and accelerate processes – AI-augmented sales execs dramatically outperform their human-only brethren.

AI gives marketing management powerful content attribution and contact data to bolster their ABM strategies – both of which wouldn’t be feasible without AI’s ability to intelligently map data points.

Join us for a discussion with Forrester’s analyst covering AI and data science, Dr. Kjell Carlsson, on how organizations are driving sales and marketing effectiveness faster, with less investment, and lower risk, using capabilities that combine the best of human and artificial intelligence.

Speakers

Kjell Carlsson, Ph.D.
Forrester

Kjell serves application development and delivery professionals, covering data science, artificial intelligence, and advanced analytics. His research helps organizations take advantage of the increasing, untapped potential of these analytics technologies to drive growth and transform existing ways of doing business. His research agenda focuses on the strategies, best practices, skills, and vendors that accelerate the pace at which firms adopt and drive value from machine learning and advanced analytics.

Founder and CEO of Accent Technologies - Pete McChrystal
Pete McChrystal
Accent Technologies, CEO

Pete is an accomplished software executive with over 15 years of experience in the SaaS industry. Founder and CEO of Accent Technologies, Pete’s vision for sales enablement has led Accent Technologies to become the global leader in sales enablement technology. Under Pete’s leadership Accent has acquired many large cap clients such as UBS, McKesson, DHL, Bank of New York, William Blair, AMD, and Analog Devices among many others. Pete is also a former infantry officer and graduate of the US Military Academy at West Point.

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