Better Sales Coaching Through Performance Metrics

An Accent Technologies and SiriusDecisions webinar

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Focus on what really drives results.

This can’t-miss webinar will walk you through common challenges that sales leaders face when trying to implement effective sales coaching.

The growing popularity of sales enablement has led many organizations to start new enablement initiatives. Sales coaching and rep onboarding is where many of those initiatives begin. However, Sales leaders frequently claim to be in favor of coaching but fail to foster a culture and create an infrastructure that supports it. First-line sales managers, if they coach at all, often wait for annual performance reviews to provide coaching. Sales operations and sales enablement organizations struggle to define a coaching process that consistently provides easily accessible and relevant coaching data.

Join Peter Ostrow as he discusses the following:

  • The foundations for establishing and managing a sales coaching program
  • Guidance on selecting performance metrics that are useful in coaching sales roles
  • Coaching data sets that facilitate conversations

Event Details:

Tuesday Sept. 12, 2017
12 – 1 pm ET

About the speaker

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Peter Ostrow
Research Director, SiriusDecisions

Peter works with sales leaders to improve rep productivity through enablement strategies. His approach includes identifying and sharing best practices and providing advice and consultation through data-driven research, advisory services, webcasts, in-person forums and workshops, consulting, and e-learning.

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