Building An Effective and Scalable Content Strategy Using Technology
At SiriusDecisions Summit in Austin, we heard James Mathewson and Phyllis Davidson give a great presentation on content strategy and operations with a keen focus
Shifting SPM Perspective: Results vs. Activity Performance
Progression of Sales Performance Management Through Time
Currently, there is still a strong focus in SPM on financial results. In other words, many of these platforms
Shifting SPM Perspective: Closing the Data Gap
Brief History of Buyer Engagement Tracking
In the early 2000’s, CRM SaaS offerings began to gain traction with Salesfore.com leading the charge. Now, nearly 20 years
The Cost of Manual CRM Data Entry
Customer Relationship Management, in one form or another, is at the center of every company’s revenue model. If your customer relationships are shaky, your business
Where Traditional Sales Business Intelligence Falls Short in Creating Change
The Problem.
Reporting dashboards. They’re everywhere. They paint the walls of executive board rooms, they’re at the center of forecasting and budgeting discussions, and they sit