As any enterprise marketing team knows, keeping track of all the content, materials and assets used across the company is more than just a chore…it’s
About Rachel BarnettRachel Barnett is a content manager for Accent Technologies. She oversees the content library for Accent, keeping all sales and marketing resources updated, organized and ready for use. Rachel is always ready for a riveting conversation about semicolons, sales enablement and the evolution of content marketing.
If you’re in B2B marketing, you know that strategy is essential.
Two of the most popular marketing strategies, content marketing and account-based marketing, offer a ton
Recently, I was reading over a blog post from Salesforce.com that discusses how Myers-Briggs’ personality factors can be used to the advantage of sales reps.
Hubspot’s State of Inbound 2015 report is full of great insight and metrics about the current state of sales and marketing strategies. While perusing it,