Organizations place great emphasis on content marketing and strategy as a way to generate quality leads for sales. This process is highly effective, but often shortsighted. A truly effective content marketing campaign operates throughout the entire content cycle, from creation in marketing through usage in sales.
Please join us, Tuesday Oct. 17, for How Do Sales Winners Leverage Content? featuring SiriusDecisoins Research Director Peter Ostrow. Peter works with sales leaders to improve rep productivity through enablement strategies. His approach includes identifying and sharing best practices and providing advice and consultation through data-driven research, advisory services, webcasts, in-person forums and workshops, consulting, and e-learning.