Melbourne, FL: Accent Technologies, a top Sales AI provider, announced the release of its new Sales Performance Management Platform today. The software improves sales productivity by using AI and data analytics to give teams greater visibility into sales rep and team performance. The software works within CRM or independently to give sales managers and leaders detailed visibility into sales activities, buyer responses and selling effectiveness.
CRM Data Entry Automation
A key aspect of the platform is gathering the right data to analyze. Most organizations struggle with CRM adoption, making the use of AI and analytics problematic. The Accent solution solves the problem by automatically entering sales activity data into CRM so reps can focus on selling.
“We don’t want reps playing data entry clerks, we want them selling…”
“The data entry problem is a critical hurdle in delivering an effective Sales AI solution,” said Pete McChrystal, Accent CEO. “We don’t want reps playing data entry clerks, we want them selling. But we had to solve the low CRM adoption problem first or there’s no data to analyze. It’s like trying to study last week’s game with no game video.”
Sales Analytics Engine
Accent’s Sales AI platform is driven by its Synthesis Analytics engine which ingests data from various sources such as CRM, email, calendar, social media and others. It then refines and analyzes the data, and delivers insight to reps, managers, sales ops and leaders.
McChrystal continues, “Synthesis is a Big Data analytics engine focused on B2B sales and marketing. It’s taken us over 4 years to develop. We assembled the latest and greatest tech stack and we had to refine the sales operating system that lets us do the advanced analytics. The engine is solid and will heavily impact the way sales teams sell and improve productivity.”
Sales leaders and managers get clear visibility into sales rep activities and effectiveness through seller and team scorecards. Managers can see exactly what reps are doing, how they are spending their time and how effectively they’re moving deals forward. All aspects of the selling motion are evaluated and scored. Visualizations help leaders and managers see the health and status of opportunities and overall pipeline. Specific visuals show how well key opportunities are being contacted giving managers risk indicators and opening for coaching.
Accent Technologies is a global technology leader in sales enablement and sales performance software. The SaaS company helps sales teams sharpen execution and improve sales productivity. Its sales enablement solution is comprehensive, offering solutions for sales content management, guided selling, and sales performance management. Accent’s products are used by companies in more than 100 countries around the globe. For more information, visit https://accent-technologies.com.