Melbourne, FL: Today Accent, the leader in sales enablement software, announced the release of a plugin that allows marketing and sales users to access, share, and track content directly from Outlook.
Accent’s plugin provides a number of time saving capabilities. For content access, the plugin lets sales reps locate sales and marketing materials from their Accent content library, share with buyers, and track viewing history directly from Outlook. The Accent plugin also lets reps create custom presentations—adding slides from various presentations, right from Outlook.
The buyer activity tracking feature is a very popular capability in Accent’s Web and mobile applications, and drove the decision to provide the same capability right from within Outlook. The tracking capabilities let reps immediately see which buyers are viewing materials shared, allowing for faster follow-up and assistance. All content sharing activity is recorded in the prospect’s CRM record(s). Messages and collateral that are commonly used together can also be saved as templates.
The Accent plugin also helps sales reps in other ways. It connects directly with CRM, allowing users to access opportunities and contacts right within Outlook. It also automatically inserts any emails sent to CRM contacts into CRM, saving reps from time consuming manual entry. Reps can also create opportunities and even backfill emails into CRM by right clicking and selecting “Save to CRM.” The plugin intelligently sorts through your Inbox or Sent folder and adds emails to the appropriate opportunity and contact in the CRM.
“It’s vitally important for Accent to make routine sales and service activities easier for our users. We developed the plugin to give reps the flexibility to use our sales enablement capabilities from Outlook, the application they’re predominately using throughout the day” said Accent President and CEO Pete McChrystal. “The bottom line is that sales reps can work more efficiently and respond faster to buyers—one of the most critical things reps need to do to be successful.”
Accent Technologies is the global leader in sales enablement technology. The SaaS company is focused on helping organizations streamline sales execution and increase productivity. Accent’s sales enablement software combines traditional sales enablement of delivering the right content at the right time, with sales performance management capabilities that guide sales teams with opportunity prioritization, next step guidance, coaching and micro-training, and content recommendations. Accent products are used by companies in more than 100 countries around the globe. For more information, visit https://accent-technologies.com.