Mapping Content to the Buyer’s Journey2017-10-20T17:15:24+00:00

Project Description

Mapping Content to the Buyer’s Journey

According to research by Aberdeen, best-in-class companies are 93% more likely to align content to the stage of the buyer’s decision journey. How do you do that? You create a diverse range of content that addresses the concerns and needs of buyers based on how far along they are in their buying process. This infographic breaks down the buyer’s journey and offers insight into which types of content are most effective in each stage:

B2B Buyer journey content mapping


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