Building An Effective and Scalable Content Strategy Using Technology Accent Technologies, Inc. Wed, 19 Jun 2019 14:45:10 +0000 en-US hourly 1 Building An Effective and Scalable Content Strategy Using Technology Thu, 16 May 2019 18:58:28 +0000
Check out our latest blog inspired by James Mathewson and Phyllis Davidson's SiriusDecisions Summit presentation on content strategy and operations.

At SiriusDecisions Summit in Austin, we heard James Mathewson and Phyllis Davidson give a great presentation on content strategy and operations with a keen focus on the ownership of content taxonomy within the enterprise.


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Thank you for an incredible #SDSummit 2019! Thu, 16 May 2019 13:00:59 +0000
Thank you for making this year's SiriusDecisions Summit such an incredible one! Check out this blog post to see some of the highlights from our sponsorship.

With shirts as bright as ours… we don’t know how you could have missed us. But if you did, here are some of the highlights from our #SDSummit 2019 sponsorship.


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SiriusDecisions Summit 2019: Age of the Customer – Why it Matters Wed, 15 May 2019 16:55:59 +0000
Buyers are doing more research than ever before interacting with vendors. Become "customer obsessed" or risk getting left behind.

You hear it day-in and day-out from companies of all sizes and industries: “We are highly focused on our quality of customer service. Customer experience is something we take pride in.” It’s one thing to preach this, and it’s quite another to practice it.


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9 Great Quotes from SDSummit 2019 Tue, 14 May 2019 18:54:25 +0000
There were many amazing track sessions, key notes and lunch and learns at SiriusDecisions Summit this year. Check out a few of our favorite analyst quotes from the week.

Sales AI:

“When we automate activities we don’t like doing, we can get back to creating, designing, engaging and disrupting. AI frees us up to do that.”

– Megan Heuer, VP of Research for SiriusDecisions

See Also: AI in B2B Sales: What You Need to Know


“Deliver dynamic relevance in real time. Successful reps share more relevant info sooner and much more frequently than their peers. AI comes to the forefront to help deliver dynamic relevance to everyone.”

– Isabel Montesdeoca, Service Director for Demand Marketing at SiriusDecisions

See Also: Sales AI Solves Low CRM Adoptions and Delivers Pipeline Visibility and Insight



“Our research reinforces that finding every day. Alignment matters — it is a team sport. You can have an amazing product, but if you don’t have the right go-to-market processes or systems, you can’t bring it to market… Alignment requires chemistry; it’s not good enough to be good. It takes every team in the revenue engine to be good together to outperform.”

– Marisa Kopec, VP of Innovation and Product Management


“An employee’s job is not done when they hit the boundary of another department, but when the customer gets what they need.”

– Peter Ostrow, Senior Research Director of Sales Enablement Strategies for SiriusDecision

See Also: Creating Sales and Marketing Alignment: An Accent Starter Guide



“What these trends point to is high-performing B2B organizations are going to be those that have clarity of what they’re doing and why. They apply smart applications of technology throughout their organizations… and do so with creativity and humanity.”

– Megan Heuer, VP of Research for SiriusDecisions

See Also: How to Improve Marketing ROI with Buyer Activity Visibility

See Also: Improve Marketing ROI Through Visibility Into Sales Activity

See Also: 5 Areas of Visibility Every Sales Coach Needs


Customer Success:

“The future belongs to businesses that respect and engage customers. Engaging customers is key to growth in the future.”

– Megan Heuer, VP of Research for SiriusDecisions

See Also: How to Build Meaningful Connections with Your Clients: The Basics


“Marketers must use their customer data for the customer’s good, not just their own,”

– Megan Heuer, VP of Research for SiriusDecisions

See Also: The Definitive Guide to Relationship Intelligence


“Companies will need to make listening to customers their superpower if they want to thrive.”

– Megan Heuer, VP of Research for SiriusDecisions

See Also: Part 1: Mastering Client Communications


“Only inspired employees can inspire customers.”

– Isabel Montesdeoca, Service Director for Demand Marketing at SiriusDecisions


Check out the context of some of these quotes in the DemandGen Report’s article summarizing the key note sessions. Or subscribe to our blog for more sales enablement topics and content.

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Retrospective Content Analysis: A Crucial Element to SE Implementation Thu, 25 Apr 2019 18:05:04 +0000
You only get one chance to implement a sales enablement solution the first time. Read why retrospective content analysis can make sure you get it right.

Implementing a Sales Enablement solution can be a heavy lift for any revenue team. Oftentimes, it presents a good opportunity for Marketing to do a bit of spring cleaning—retiring old or redundant content, and re-energizing materials that are still relevant as they migrate from their status quo solution to the new SE solution. (more…)

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Introducing Group Demos Wed, 24 Apr 2019 17:31:34 +0000
We're excited to announce Accent Group Demos. We will be covering a variety of modern challeneges that sales enablement faces each week in a brief webcast.

Here at Accent Technologies, we’re excited to announce the launch of group demos! (more…)

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Shifting SPM Perspective: Results vs. Activity Performance Fri, 19 Apr 2019 13:45:42 +0000
Sales Performance Management has historically been centered around financial results. Find out why activity results give a better picture of rep success.

Progression of Sales Performance Management Through Time

Currently, there is still a strong focus in SPM on financial results. In other words, many of these platforms have been aimed at tracking resulting financial metrics related to quota attainment, revenue generation, etc. And if we reference the historical legacy of the space for a moment, it’s easy to see why this is the case. In the early 1990s, the onset of “Sales Compensation Management” was driven in part by finance departments that “looked to increase their focus, and control, over incentive spend relative to performance.” (more…)

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Shifting SPM Perspective: Closing the Data Gap Wed, 17 Apr 2019 20:06:14 +0000
CRM data entry has traditionally come at a steep price for organizations. Intelligent analytics have changed what is now possible to streamline the process.

Brief History of Buyer Engagement Tracking

In the early 2000’s, CRM SaaS offerings began to gain traction with leading the charge. Now, nearly 20 years later, CRM systems have transitioned from a “nice-to-have” to an essential element of any enterprise sales tech stack.


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