Accent Technologies

Hi, I’m your new digital sales assistant. . .

Kelli Folse — Fri, 22 Jun 2018 18:21:48 +0000

Learn how Accent's new smart sales assistant can keep you focused on what's important, make you look on top of your stuff, and provide visibility and insights like you've never had before.

I’m here to help you be more productive. I’m not nearly as smart as you in so many ways, but I have my moments. I’m reliable and consistent, and I do some things really well.

(more…)

Lead Gen Is Not the Finish Line: How Marketing Can Contribute Measurable Lift in Sales Revenue

Aaron Raymo — Tue, 12 Jun 2018 20:22:03 +0000

There are so many facets of marketing that have a direct impact on revenue. It's important as a marketer to know the tools that are available to in order to track your contribution to revenue lift.

One of the most fulfilling aspects of a career in demand gen is that you can directly impact revenue generation. It feels incredible to know that the activities you do daily, lead to your company’s success.

But for years now, marketers have been told that once a lead is converted to an opportunity, “hands off” by the sales team. In turn, marketers often have a narrow view into how to help drive sales lift or a false sense of limited accountability. Too often they think, “we hit our MQL goals so we did our part” or “closing pipeline is sales’ job,” when confronted with missed revenue goals.

(more…)

Sales Enablement Roundup: May’s Best Articles

Accent Technologies — Thu, 31 May 2018 19:30:07 +0000

Each month, we put together the best articles on marketing strategy and sales enablement in one place. Click to see the top articles from May!

We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read:

(more…)

The “1, 2, 3, Not It!” of Digital Transformation

Accent Technologies — Fri, 25 May 2018 17:30:40 +0000

Everybody wants a piece of the digital transformation pie, but nobody wants to start baking. Learn why it matters and how sales enablement fits in.

Digital transformation was a huge topic at the SiriusDecisions 2018 Summit earlier this month. If you’re not too familiar with the term, SiriusDecisions has an excellent definition: “the application of technology for business change.”

(more…)

3 Key Innovations that Will Change the Game for Sales Enablement Technology

Accent Technologies — Mon, 21 May 2018 19:14:58 +0000

Explore the top technologies coming out of Google’s I/O 2018 conference and what they mean for B2B sales organizations in the not-too-distant future.

As anyone in the B2B sales space knows, sales technology is rapidly advancing. This month, tech innovation got a big boost.

(more…)

How to Build Meaningful Connections with Your Clients: The Basics

Kelli Folse — Fri, 18 May 2018 06:30:09 +0000

Meaningful relationships are the key to success with any B2B sales deal. So how do you build them? Follow these five tips and you’ll be well on your way.

Sandler, Richardson, SNAP Selling… whichever sales methodology your company uses, the odds are likely that it pushes the value of establishing a relationship with each prospect.

(more…)

How Analytics Can Help Elevate Sales Operations from Tactical to Strategic

Accent Technologies — Mon, 14 May 2018 06:30:04 +0000

Tactical vs. strategic sales operations: which one wins out? If you’re using sales analytics, you don’t have to choose. Learn about the possibilities here.

In the battle of tactical vs. strategic sales operations, which one wins out?

If you’d asked someone in sales operations that question 10 years ago, they’d say “tactical all the way,” but times (and technologies) have changed.

(more…)

5 Signs It’s Time to Up Your Sales Enablement Solution Standards

Kelli Folse — Tue, 08 May 2018 15:00:44 +0000

"Sales enablement" can mean different things to different people. Avoid missing the mark in these 5 areas by expanding your knowledge of today's Sales Enablement solution options and best practices.

Often we sit down with clients to evaluate their sales enablement goals and are surprised to hear their definition of “Sales Enablement.” For some, the definition includes a broad spectrum of objectives and strategies to ensure the sales team is trained, equipped and supported. But for many, their initial definition is much more limited.

(more…)