Easier content management
A long-time focus of sales enablement has been giving reps one central library where they can access all of the sales resources they need for strong execution. That’s great for sales, but it also is very beneficial to marketers:
Sales reps find what they’re looking for, so they no longer pester marketing for specific content
Single-source updates mean marketers don’t have to track down and update 15 versions of the same file
Through business rules, marketers can be certain that reps are always using the latest and greatest content: updated, compliant and branded
Visibility into the entire sales funnel
Many marketers are familiar with the frustration of passing leads onto sales and then having those leads drop out of the pipeline without ever being contacted by a sales rep. Then the sales team complains that they don’t have enough leads!
Marketing enablement provides clarity into lead management so that marketers can see which leads are progressing and which ones are not. They can then focus on activities that bring in more of the type of leads that sales will follow up with.