Centralized library with built-in tracking
Give sales easy access to all the content created by marketing, then give marketing visibility into which content is being used and which materials are sitting dormant.
Private buyer portals
Give sales a way to easily share materials and communicate with buyers, then give marketing visibility into which materials buyers respond best to (right down to the number of seconds they spend on each slide or page).
Give sales a way to ask marketing for resources, help with content prep, guidance on choosing the best content for a buyer, etc.—all right within the platform. Sales gets instant access to marketing’s insight and marketing gets clarity into the types of resources sales needs on a regular basis.