How effective is your marketing content within the sales process?
If you’re like 85% of marketing leaders, it’s only somewhat effective for revenue generation or customer retention, assuming you have any visibility into marketing ROI at all.
The obvious solution is to develop a strategy to improve content effectiveness and track marketing ROI, but in order to do that you need visibility.
The first step is to get visibility into sales activity so that you know what content is actually being used in the sales cycle, but that’s still only half the picture. Marketers also need to have visibility into how the B2B buyer is responding to content.