5) What should I look for in a predictive analytics solution?
That definitely depends on what you’re trying to achieve, but as a general rule, there is some functionality you should consider to be essential:
The ability to pull in data from multiple sources
If you’re looking at predictive analytics software that only pulls data from one source, like CRM, it could be beneficial for your company. However, software that combines data from multiple sources, like email tracking, marketing automation software, sales training platforms, etc., can create far better insight than one relying on a single data source.
Insight that’s actually actionable
This stretches into the realm of prescriptive analytics, but it’s definitely worth saying: if your predictive analytics tools don’t give you an easy way to act upon the predictive analysis, those tools aren’t worth much. For example, if the solution tells you that a certain presentation is perfect for a prospect, it should offer the ability to send it to that prospect right then and there.
Why settle for analytics software that outputs the data analysis in a boring table or basic chart when you can get advanced data visualization? Choose a solution that transforms data into a super clear picture for your sales reps so that they can tell in seconds exactly what they need to do to move a deal forward.