Businesses are throwing money into the training black hole with nothing to show for it. How can you change that?
The answer lies in continued reinforcement.
B2B sales companies are constantly looking for ways to improve ROI on sales training. It’s not surprising, given that as much as $20 billion is spent to train sales teams annually, according to ATD. What benefit does that huge investment bring? Sales Alliance found that 80-90% is completely forgotten in just one month.