Marketing Operations


Marketing Ops

Measure and execute like never before

Use real-time buyer engagement data to measure content success and ensure CRM accuracy. Accent’s platform makes it all easy.

Complete buyer engagement visibility for Marketing Ops

Get a complete set of buyer engagement data during the sales cycle. Better data plus AI gives you incredible reporting and insight.

Smarter lead scoring with AI-enhanced metrics

Know exactly which leads are performing best during sales cycles. AI uncovers which personas are engaging with sales and moving forward allowing you to dramatically improve your lead scoring..

Strengthen your martech stack

Inject AI into your existing CRM, Marketing Automation, and other platforms to improve outreach and deliver insight like never before.

Improve conversion tracking with engagement analytics

AI gives you insight into how buyers are behaving during the sales cycle. Know exactly what buyer behavioral patterns result in wins versus stalls or losses.

Optimize your content investment budget

AI lets you precisely measure your content performance, so you have the insight to make better content investment decisions. No more guessing—just the facts.

Better data and insight more accurate reporting and ROI

With a complete buyer engagement data set and the power to analyze and draw insights, reporting and ROI calculations get a lot easier and a lot more accurate.

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