Sales ROI is easy to track. Did you win the deal? There’s your ROI.
Marketing has a much harder time proving ROI. Tracking page views, social media shares and inbound leads is one thing, but how can marketing managers tell if their content strategies and messaging are working in the sales cycle?
The answer: track sales activity.
Sales enablement software uses a centralized library with integrated tracking to collect data on what content is being used by sales across the sales pipeline, right down to number of times a presentation is sent or the ways sales reps are modifying individual slides.
Schedule a demo to see the content tracking capabilities within a sales enablement platform.