Marketing departments within B2B sales organizations consistently struggle with ways to calculate marketing ROI, often relying on some basic marketing ROI formula to determine if their strategies and content are working effectively.
Marketers aren’t tracking ROI
Without technology that makes it easy to track content usage and buyer behavior, marketing teams stay in the dark about what is working and what isn’t. They’re just throwing darts at the board, hoping they hit the buyer bullseye.
Content marketing isn’t effective
It’s difficult to make strategic decisions about changes to content messaging or distribution platforms without being able to measure the return on marketing investment. Content marketing’s effectiveness is suffering as a result.
Clear visibility into marketing ROI
A sales enablement platform automatically tracks the data that gives visibility into marketing ROI, making it easy for marketing teams to measure effectiveness and adjust their strategies accordingly.