AI-Driven
Multi-channel attribution across the board for better understanding of your buyer’s journey. A complete set of sales activity and buyer response data—emails, calls, meetings, texts, web visits, content shared and more.
AI-Driven
Multi-channel attribution across the board for better understanding of your buyer’s journey. A complete set of sales activity and buyer response data—emails, calls, meetings, texts, web visits, content shared and more.
The AI tells you precisely what content is being shared with buyers—even through email attachments—giving you 100% visibility into all content shared with buyers. It even gives insight on the key topics inside the content and how specific buyer personas respond.
AI algorithms scour the buyer engagement data and surface incredible insight into content performance. You’ll know what content is performing with each persona and at which point in the buying process.
“The usage data that Accent provides helped us increase our marketing content output 10x”
Analog Devices
Sales not entering all buyers into CRM? No worries. Marketing AI auto-detects buyers from email threads, calendar events, and website visits and intelligently maps them into CRM. Expand your ABM strategy with warm, engaged buyers—not just cold contacts.
Marketing AI analyzes each lead-to-opportunity path and intelligently scores and forensically tracks how well each lead performed during the sales cycle. The scores and insights feed back into Marketing Automation for lead scoring refinement.
