Lead Gen Is Not the Finish Line: How Marketing Can Contribute Measurable Lift in Sales Revenue
One of the most fulfilling aspects of a career in demand gen is that you can directly impact revenue generation. It feels incredible to know that the activities you do daily, lead to your company’s success. But for years now, marketers have been told that once a lead is converted to an opportunity, “hands off” by the sales team. In turn, marketers often have a narrow view into how to
Sales Enablement Roundup: May’s Best Articles
We’ve scoured the internet over the past month and put together the articles and blog posts on sales enablement you definitely will want to read:
The “1, 2, 3, Not It!” of Digital Transformation
Digital transformation was a huge topic at the SiriusDecisions 2018 Summit earlier this month. If you’re not too familiar with the term, SiriusDecisions has an excellent definition: “the application of technology for business change.”
3 Key Innovations that Will Change the Game for Sales Enablement Technology
As anyone in the B2B sales space knows, sales technology is rapidly advancing. This month, tech innovation got a big boost.
How to Build Meaningful Connections with Your Clients: The Basics
Sandler, Richardson, SNAP Selling… whichever sales methodology your company uses, the odds are likely that it pushes the value of establishing a relationship with each prospect.
How Analytics Can Help Elevate Sales Operations from Tactical to Strategic
In the battle of tactical vs. strategic sales operations, which one wins out? If you’d asked someone in sales operations that question 10 years ago, they’d say “tactical all the way,” but times (and technologies) have changed.
5 Signs It’s Time to Up Your Sales Enablement Solution Standards
Often we sit down with clients to evaluate their sales enablement goals and are surprised to hear their definition of “Sales Enablement.” For some, the definition includes a broad spectrum of objectives and strategies to ensure the sales team is trained, equipped and supported. But for many, their initial definition is much more limited.
4 Signs It’s Time to Pivot Your Sales Strategy
Implementing a successful sales strategy is a tough, complicated process. There are many moving parts and all parties have to come together to pull it off. Rarely will you reap the fruits of your labor immediately. But, at what point do you take a step back and say “This isn’t working. Maybe we should try something different?”
Subscribe to Accent’s Sales Enablement Blog
Get Accent’s latest sales enablement articles straight to your inbox.