10 Growth-Hacking Tools for Sales Enablement Managers
Sales enablement managers have a lot riding on their shoulders. Their goal is to make each sales rep more profitable through training, creating relevant content, fostering efficiency, planning, strategizing and other functions. It’s no easy task, but when sales enablement is done right, it can be one of the most rewarding jobs anywhere.
Hey Marketing, That’s Not How You Tie Content to Revenue…
A common struggle for marketing teams is gathering analytics on how collateral affects revenue. Conclusions about effective content are often based on deals won. In fact, the practice has become so common, there are countless blogs declaring it a best practice for measuring “most effective” collateral.
6 Things About Sales Enablement Your Boss Wants to Know
No sales enablement project happens without the approval and buy-in of executive leadership. Time is valuable for executives, so how do you present a comprehensive plan without drowning them in the details?
3 Cliché Sales Tips That Are No Longer Valid
The internet is an excellent source of advice about B2B sales. However, for every piece of sound wisdom, there is sales advice that you should definitely not follow. Check out these nuggets of knowledge to see if any of them sound familiar.
Sales Enablement Roundup: August’s Best Articles
The end of the month is here – that means it’s time for the Sales Enablement Roundup! Check out the latest articles on sales and marketing strategy here:
Five Elements of Sales Presentations That Wow
Sales presentations can be tricky. There’s a lot riding on your shoulders and it seems like any wrong move can blow the deal.
Dear Marketing, Sales Hates Your Content. Here are 5 Things You Can Do About It:
Let’s not sugar coat things. Your sales team hates your content. They don’t think it generates enough high-quality leads. They don’t feel you know the audience as well as they do. And even when you do produce content that sales would love, they don’t know it exists or they can’t find it.
Accent Technologies and SiriusDecisions Launch the 2018 Sales Enablement Webinar Series
Sales Enablement (SE) is one of the fastest-growing functions in companies today. However, the term means something different to almost every organization.
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