Accent's Sales Enablement Blog


Your Guide to Sales Content Reporting Best Practices: Part 1

So you want to know whether your sales content is working? You’re definitely not alone. According to a study by the Content Marketing Institute, here are the five most prevalent content challenges among B2B sales and marketing teams: Producing engaging content (60 percent) Measuring content effectiveness (57 percent) Producing content consistently (57 percent) Measuring ROI (52 percent) Lack of budget (35 percent) All of these challenges are interconnected. After all, it’s hard

7 Keys to Success for the First-time Seller

“Selling is a skill, you either have it or you don’t.” While this statement contains an element of truth, it’s not absolute. The days of relying on charisma and charm are long gone. Many of today’s sales reps carry the burden of studying and educating a full team of buyers. On top of that, they are expected to deliver a completely personalized experience. So how does one juggle multiple complex

What You Need to Know about GDPR

Protect Your Business by Protecting Personal Information The General Data Protection Regulation will take effect across Europe in May 2018 – Are you ready? For any businesses that might handle the personal data of residents of the European Union, now is the time to prepare. Below, we go over the most important aspects of GDPR with regards to sales and marketing teams.

The Cost of Manual CRM Data Entry

Customer Relationship Management, in one form or another, is at the center of every company’s revenue model. If your customer relationships are shaky, your business is shaky. This isn’t a new concept—strength in customer relationships has been the lynch pin of business viability since the conception of marketplaces. But in the 1990’s, with the advent of the dot-com era, Customer Relationship Management, or now more commonly referred to as “CRM”,

AI Infancy and Evolution

As the world continues to get more complex in every facet, we are starting to see AI become assistive to help people in their roles.  Utility companies can use drone imagery and thermal mapping in conjunction with AI data to detect and anticipate equipment failure. IBM Watson is helping doctors condense mass amounts of data into something digestible. Many companies are beginning to take advantage of the benefits AI systems

Where Traditional Sales Business Intelligence Falls Short in Creating Change 

The Problem. Reporting dashboards. They’re everywhere. They paint the walls of executive board rooms, they’re at the center of forecasting and budgeting discussions, and they sit persistently on the computer monitors of most managers. They say, “If you can’t measure it, you can’t manage it.” And trust us, there aren’t many who would disagree with that in our 21st century, data-driven world. But this obsession with sales metrics, and the

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