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20 CRM Myths That Hinder Organizations from Achieving Sales Greatness

Salespeople who use CRMs effectively achieve better results. Major benefits include gaining more leads, closing more deals and increasing client satisfaction. Even so, CRMs are underutilized. Many sales reps are apprehensive about learning and using a CRM, and some organizations are therefore reluctant to invest in a platform that their reps “won’t use.” A lot of CRM apprehension stems from misunderstandings. Some reps misunderstand the purpose of CRMs, and others

Part 1: Mastering Client Communications

Highly-successful organizations communicate effectively to their clients. To keep customers happy and loyal, it’s crucial for a company to stay open and connected with them. Accurate client communication, however, is hard work. You need to know what to say, how to say it and which mediums to choose. It’s also important to know when not to send a message at all. Some of the hallmarks of

What is Employee Advocacy?

Organic reach on social media isn’t what it used to be. Social platforms operate with pay-to-play models, and businesses across the world are spending increasing amounts of money to promote their content. Without big marketing dollars, even the most attention-grabbing headlines and irresistible imagery won’t guarantee views or shares.

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