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Building An Effective and Scalable Content Strategy Using Technology

Building An Effective and Scalable Content Strategy Using Technology

At SiriusDecisions Summit in Austin, we heard James Mathewson and Phyllis Davidson give a great presentation on content strategy and operations with a keen focus on the ownership of content taxonomy within the enterprise.

By Nick Scahill| |

Thank you for an incredible #SDSummit 2019!

Thank you for an incredible #SDSummit 2019!

With shirts as bright as ours… we don’t know how you could have missed us. But if you did, here are some of the highlights from our #SDSummit 2019 sponsorship.

By Accent Technologies| |

SiriusDecisions Summit 2019: Age of the Customer – Why it Matters

SiriusDecisions Summit 2019: Age of the Customer – Why it Matters

You hear it day-in and day-out from companies of all sizes and industries: “We are highly focused on our quality of customer service. Customer experience is something we take pride in.” It’s one thing to preach this, and it’s quite another to practice it.

By Accent Technologies| |

9 Great Quotes from SDSummit 2019

9 Great Quotes from SDSummit 2019

Sales AI: “When we automate activities we don’t like doing, we can get back to creating, designing, engaging and disrupting. AI frees us up to do that.” – Megan Heuer, VP of Research for SiriusDecisions See Also: AI in B2B Sales: What You Need to Know “Deliver dynamic relevance in real time. Successful reps share more relevant info sooner and much more frequently than their peers. AI comes to

By Kelli Folse| |

Retrospective Content Analysis: A Crucial Element to SE Implementation

Retrospective Content Analysis: A Crucial Element to SE Implementation

Implementing a Sales Enablement solution can be a heavy lift for any revenue team. Oftentimes, it presents a good opportunity for Marketing to do a bit of spring cleaning—retiring old or redundant content, and re-energizing materials that are still relevant as they migrate from their status quo solution to the new SE solution.

By Clarke Conlon| |

Introducing Group Demos

Introducing Group Demos

Here at Accent Technologies, we’re excited to announce the launch of group demos!

By Clarke Conlon| |

Shifting SPM Perspective: Results vs. Activity Performance

Shifting SPM Perspective: Results vs. Activity Performance

Progression of Sales Performance Management Through Time Currently, there is still a strong focus in SPM on financial results. In other words, many of these platforms have been aimed at tracking resulting financial metrics related to quota attainment, revenue generation, etc. And if we reference the historical legacy of the space for a moment, it’s easy to see why this is the case. In the early

By Accent Technologies| |

Shifting SPM Perspective: Closing the Data Gap

Shifting SPM Perspective: Closing the Data Gap

Brief History of Buyer Engagement Tracking In the early 2000’s, CRM SaaS offerings began to gain traction with Salesfore.com leading the charge. Now, nearly 20 years later, CRM systems have transitioned from a “nice-to-have” to an essential element of any enterprise sales tech stack.

By Clarke Conlon| |

Title	Date	Start Time	Duration	Register
Solving your CRM adoption problem *Details: CRM platforms promised to transform the sales process capturing and bringing visibility into sales activities. News Flash…. CRM fell short. Recent survey data [HubSpot] estimates that CRM adoption is at an “all time” low. And worse, over 50% of data entered is inaccurate, or even fraudulent. Join us as we discuss how Sales AI can transform your CRM from a low value sales data source into a powerful tool that works for you tirelessly—providing valuable data to the people that need it. After attending this group demo, you will: +++++ +++ Know how lack of sales activity visibility impacts your team’s ability to sell ++++ +++ Understand how automated CRM data entry brings benefits across the entire sales team ++++ +++ See how powerful visualizations speed the understanding of sales situations ++++ ++++++ Speaker:*** ::: Daniel Link, Sr. Business Analyst :::: DJ is one of Accent’s analytics and automation subject matter experts. DJ helps drive our analytics innovation roadmap and has insight into how sales AI is changing the competitive selling landscape. He also serves as a strategic consultant for our CRM Supercharger product and ensures the client’s use cases are being met thoroughly and efficiently through the technology. He is well versed on Accent’s mission and vision, as well as the status of sales enablement industry as a whole, especially regarding how AI can support Sales and Marketing teams.	May 16, 2019M j, Y	11:00am EDT2019-05-16T15:00:00Zg:ia T	30 minutes	Register
Solving your CRM adoption problem *Details: CRM platforms promised to transform the sales process capturing and bringing visibility into sales activities. News Flash…. CRM fell short. Recent survey data [HubSpot] estimates that CRM adoption is at an “all time” low. And worse, over 50% of data entered is inaccurate, or even fraudulent. Join us as we discuss how Sales AI can transform your CRM from a low value sales data source into a powerful tool that works for you tirelessly—providing valuable data to the people that need it. After attending this group demo, you will: +++++ +++ Know how lack of sales activity visibility impacts your team’s ability to sell ++++ +++ Understand how automated CRM data entry brings benefits across the entire sales team ++++ +++ See how powerful visualizations speed the understanding of sales situations ++++ ++++++ Speaker:*** ::: Daniel Link, Sr. Business Analyst :::: DJ is one of Accent’s analytics and automation subject matter experts. DJ helps drive our analytics innovation roadmap and has insight into how sales AI is changing the competitive selling landscape. He also serves as a strategic consultant for our CRM Supercharger product and ensures the client’s use cases are being met thoroughly and efficiently through the technology. He is well versed on Accent’s mission and vision, as well as the status of sales enablement industry as a whole, especially regarding how AI can support Sales and Marketing teams.	May 30, 2019M j, Y	11:00am EDT2019-05-30T15:00:00Zg:ia T	30 minutes	Register
Measuring Rep Performance *Details: Sales Performance Management has a long history of “results-based” insights on how reps are performing. The problem with measuring only financial “results” of reps is simple. It is a retrospective and not a proactive approach. Join us as we discuss how Sales AI can deliver new insights into an “activity-based” approach to SPM that lets sales managers proactively lead their team and increase rep performance. After attending this group demo, you will: +++++ +++ Understand evaluating reps on activities by account ++++ +++ Understand evaluating reps on activities across their pipelines ++++ +++ Understand evaluating reps on activity effectiveness results across their pipelines ++++ ++++++ Speaker:*** ::: Nick Scahill, Sr. Business Analyst :::: Nick drives the development of our CRM Supercharger product as well as heads our mobile application development. He also serves as a sales engineer and is well versed in data analytics, machine learning/AI in the sales space, the competitive landscape of the sales enablement and sales optimization/analytics space.	Jun 6, 2019M j, Y	11:00am EDT2019-06-06T15:00:00Zg:ia T	30 minutes	Register

Building An Effective and Scalable Content Strategy Using Technology

Building An Effective and Scalable Content Strategy Using Technology

Thank you for an incredible #SDSummit 2019!

Thank you for an incredible #SDSummit 2019!

SiriusDecisions Summit 2019: Age of the Customer – Why it Matters

SiriusDecisions Summit 2019: Age of the Customer – Why it Matters

9 Great Quotes from SDSummit 2019

9 Great Quotes from SDSummit 2019

Retrospective Content Analysis: A Crucial Element to SE Implementation

Retrospective Content Analysis: A Crucial Element to SE Implementation

Introducing Group Demos

Introducing Group Demos

Shifting SPM Perspective: Results vs. Activity Performance

Shifting SPM Perspective: Results vs. Activity Performance

Shifting SPM Perspective: Closing the Data Gap

Shifting SPM Perspective: Closing the Data Gap

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