Dear Marketing, Sales Hates Your Content. Here are 5 Things You Can Do About It:
Let’s not sugar coat things. Your sales team hates your content. They don’t think it generates enough high-quality leads. They don’t feel you know the audience as well as they do. And even when you do produce content that sales would love, they don’t know it exists or they can’t find it.
Accent Technologies and SiriusDecisions Launch the 2018 Sales Enablement Webinar Series
Sales Enablement (SE) is one of the fastest-growing functions in companies today. However, the term means something different to almost every organization.
7 Key Aspects of Sales Enablement Planning
It’s easy to spend hours in meetings pouring over the variables that involve putting sales enablement into action. But, at the end of the day, a plan isn’t a plan until it’s in writing.
The Key to Designing a Killer Sales Presentation
What sets apart the presentation that’s going to close the deal from one that has buyers running away? It may seem like voodoo black magic, however, the answer is actually pretty simple.
Sales Enablement Roundup: July’s Best Articles
It’s time for your monthly dose of sales enablement strategy and thought leadership. Check out our compilation of some of the industry’s best blogs from July:
Everything You Need to Know about Sales Asset Management Technology
Sales Asset Management (SAM) technology has been around for a while now, but if you’re just now coming across the term, you’re not alone. Many enterprise-level organizations find themselves saying “there has to be a better way!” when it comes to managing content for B2B sales, which inevitably leads them down the path toward an SAM solution.
AI and Why the Approach You Take to Build It Matters
In 2014, Accent Technologies set out on a mission to build an assistive technology that actually helps reps sell. It wasn’t a mission to build a CRM but rather an extension of Sales Enablement and a dive into the Artificial Intelligence (AI) realm that would ultimately enhance the CRM.
8 Questions Every Customer of An Acquired Company Should Ask
In a previous article, we went over 58 questions you should ask potential vendors when purchasing a sales enablement solution. On such an important purchase, it’s vital that the decision is approached with care.
Subscribe to Accent’s Sales Enablement Blog
Get Accent’s latest sales enablement articles straight to your inbox.