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9 Great Quotes from SDSummit 2019

Sales AI: “When we automate activities we don’t like doing, we can get back to creating, designing, engaging and disrupting. AI frees us up to do that.” – Megan Heuer, VP of Research for SiriusDecisions See Also: AI in B2B Sales: What You Need to Know   “Deliver dynamic relevance in real time. Successful reps share more relevant info sooner and much more frequently than their peers. AI comes to

Retrospective Content Analysis: A Crucial Element to SE Implementation

Implementing a Sales Enablement solution can be a heavy lift for any revenue team. Oftentimes, it presents a good opportunity for Marketing to do a bit of spring cleaning—retiring old or redundant content, and re-energizing materials that are still relevant as they migrate from their status quo solution to the new SE solution.

Shifting SPM Perspective: Results vs. Activity Performance

Progression of Sales Performance Management Through Time Currently, there is still a strong focus in SPM on financial results. In other words, many of these platforms have been aimed at tracking resulting financial metrics related to quota attainment, revenue generation, etc. And if we reference the historical legacy of the space for a moment, it’s easy to see why this is the case. In the early

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