How B2B Content Wins in 2019
We all know that content plays an important part in the B2B buying cycle, but how do you know what content is moving things along and what’s falling flat? The answer is you need a scalable and methodical approach to measuring content performance.
Can Artificial Intelligence Solve All of Your B2B Sales Problems?
The hype of Artificial intelligence is everywhere. The ability to analyze enormous amounts of data is undeniably alluring. It’s being applied to software as a catch-all solution but is it living up to its transformative potential?
Building An Effective and Scalable Content Strategy Using Technology
At SiriusDecisions Summit in Austin, we heard James Mathewson and Phyllis Davidson give a great presentation on content strategy and operations with a keen focus on the ownership of content taxonomy within the enterprise.
Thank you for an incredible #SDSummit 2019!
With shirts as bright as ours… we don’t know how you could have missed us. But if you did, here are some of the highlights from our #SDSummit 2019 sponsorship.
SiriusDecisions Summit 2019: Age of the Customer – Why it Matters
You hear it day-in and day-out from companies of all sizes and industries: “We are highly focused on our quality of customer service. Customer experience is something we take pride in.” It’s one thing to preach this, and it’s quite another to practice it.
9 Great Quotes from SDSummit 2019
Sales AI: “When we automate activities we don’t like doing, we can get back to creating, designing, engaging and disrupting. AI frees us up to do that.” – Megan Heuer, VP of Research for SiriusDecisions See Also: AI in B2B Sales: What You Need to Know “Deliver dynamic relevance in real time. Successful reps share more relevant info sooner and much more frequently than their peers. AI comes to
Retrospective Content Analysis: A Crucial Element to SE Implementation
Implementing a Sales Enablement solution can be a heavy lift for any revenue team. Oftentimes, it presents a good opportunity for Marketing to do a bit of spring cleaning—retiring old or redundant content, and re-energizing materials that are still relevant as they migrate from their status quo solution to the new SE solution.
Introducing Group Demos
Here at Accent Technologies, we’re excited to announce the launch of group demos!
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