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Smart Selling Tools features The Day CRM Comes Alive, an article written by Accent Technologies' CEO Peter McChrystal which shares his thoughts on where innovations in the sales enablement industry is leading us.
Pounding sales reps to enter sales activity data into CRM doesn’t sound like much of a future. People hate entering data into CRM, especially sales people. It’s just not in our DNA to want to spend lots of time entering data into a system that provides limited return on data entry. (more…)
