Worksheet

What you’ll find inside this worksheet

Most teams assume they’re aligned until they actually compare notes. This GTM alignment worksheet gives sales, marketing, and channel or RevOps the same four questions, answered separately, so the gaps between what each team says and does become visible in minutes instead of surfacing in front of a buyer.

You’ll learn:

• Whether your teams actually agree on who you sell to, comparing how each team describes the ideal customer and the buyers and partners involved
• Whether your teams tell buyers the same thing, checking the one-sentence pitch and the proof each team actually uses
• Where deals actually stall between teams, mapping deal stages and the handoff points where accounts change hands
• Whether everyone is working from the same content, comparing go-to assets at each stage and how each team knows what’s current
• How to pick the one gap to fix first, using the worksheet’s built-in scoring to find the mismatch a buyer or partner would actually notice