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Is Your Content Marketing Strategy Hurting Sales?

Content marketing is an incredibly popular strategy for B2B organizations.

Many marketers eat, breathe and sleep content marketing. They swear by the effectiveness of content marketing, and in many cases, they’re absolutely right. Content marketing is a fantastic way to increase brand awareness, generate leads and nurture prospects who have fallen out of the sales cycle.

Here’s where content marketing isn’t so fantastic: sales.

I know what you’re going to say: “sales isn’t the responsibility of marketing! Why would you even bring that up?!” Okay, bear with me. I promise I’ll explain. Here goes: (more…)