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What is Sales Enablement? A Modern Definition for B2B Sales

What is sales enablement? Sales enablement is a relatively new concept in the B2B sales industry. Because it’s so new, the definition of sales enablement is still evolving. Every day sees the advent of new technologies or strategies that revolutionize sales, and as a result, what may have been true about sales enablement a year ago is not necessarily applicable anymore.

It’s important to have a solid grasp of what sales enablement is. Once you understand how it fits into your sales system, you can apply it to its greatest potential.

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