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When you go out to eat at a restaurant, what are the qualities that determine an enjoyable experience vs. not so much? Of course, there’s always the quality of the food, the atmosphere, the menu selection, the seating, the volume of background music and so on.
But for me, the number one factor is customer service. I tend to try new dishes and sometimes I strike out. It’s the price I pay for having a greedy palette. But if the service is fantastic, I will come back and risk striking out on a different dish.
That got me thinking of an analogy - a successful sales enablement program is like an exceptional server at a restaurant. A great server, and thus a great sales enablement program, always does the following:
