Sales Efficiency Archives | Page 3 of 3

Why sales efficiency should be your focus

Sales efficiency is often treated as the ugly duckling of sales enablement—overlooked in favor of sales effectiveness.

Companies invest a significant amount of thought, time and money into improving sales effectiveness, and rightfully so. Strategies to improve sales effectiveness, from creating a better buyer experience to tracking the popularity of email templates, can have a huge impact on revenue. (more…)