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3 Biggest Mistakes to Avoid in Sales Coaching
Coaching is one of those areas in sales that is clearly recognized as critical. Study after study shows that those who do it well reap the benefits in terms of sales productivity. It’s proven. Yet, most teams haven’t cracked the code on how to really coach effectively.
The biggest problem is training. Most sales managers haven’t receive much, if any, on how to coach. So they shy away from coaching. People just don’t like jumping into things they’re not comfortable with—even sales managers—some of the toughest people on the planet.
So, let’s look at some simple ways to get coaching on a good path. We’ll start with what I consider the 3 biggest sales coaching mistakes to avoid. (more…)
