Sales & Marketing Alignment Archives
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Dear Marketing, Sales Hates Your Content. Here are 5 Things You Can Do About It:

Let’s not sugar coat things. Your sales team hates your content. They don’t think it generates enough high-quality leads. They don’t feel you know the audience as well as they do. And even when you do produce content that sales would love, they don’t know it exists or they can’t find it.

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