account prioritization Archives

Where CRM Falls Short – Why It Doesn’t Help Reps Sell

News Flash! Sales reps don’t really like CRM. You could state it in stronger ways, but we get the point. But why? When Salesforce.com revenue grew over 30% last year, and CRM is the number one sales technology tool sought after by most business leaders, how can CRM not be loved by its dedicated, loyal sales rep users?

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