We’ve had many debates within our team about tracking buyer activity: when they open emails, access portals, view documents, view specific pages for X amount of time. We track all of that with our solutions, but for years now, we’ve been reluctant to expose the information—to make it part of our products—for fear that it was going too far. To many it just seemed creepy. We hear internal comments like “Hi Bill, I noticed you were viewing the case study I shared with you—especially the outcomes page. By the way, nice shirt.” Okay, the shirt joke is creepy, but we thought buyers might find it invasive to know sellers are tracking their activity.