channel partners Archives

5 Statistics On Why You Need Channel Enablement

Best-in-class businesses put a lot of effort into marketing and sales enablement, making it easier for their teams to bring in the right type of customer, communicate value, shorten the sales cycle, and retain those customers long-term. However, an area of sales that is often overlooked is channel management. It turns out that oversight could be costing your company a lot of potential revenue.

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