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Sales and marketing alignment is talked about a lot by sales enablement leaders, but it’s the perfect example of something that is easier said than done. Too often, sales leaders get stuck on buzzwords like “alignment” and “sales enablement” and never get down to actually fixing the problems those buzzwords are meant to address.
It’s one thing to sit your sales and marketing teams down and say “start working together” and another to actually outline the expectations and practical ways to make that collaboration happen.
