content mapping Archives

How to map content to buyer personas: part 3—the content audit

A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part blog series will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.


Thus far in our content mapping series, we have discussed how to create relevant, useful buyer personas. Now we’ll teach you how to start the content mapping process by:

Doing a content audit