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Where Traditional Sales Business Intelligence Falls Short in Creating Change
Reporting dashboards. They’re everywhere. They paint the walls of executive board rooms, they’re at the center of forecasting and budgeting discussions, and they sit persistently on the computer monitors of most managers.
They say, “If you can’t measure it, you can’t manage it.” And trust us, there aren’t many who would disagree with that in our 21st century, data-driven world. But this obsession with sales metrics, and the visibility into those metrics, has led us to neglect the very reason we set out for that visibility: Improvement. (more…)