customer data Archives

Eight Key Ingredients of a Best-in-Class Customer Intelligence Program

Aberdeen recently found that only 15% of organizations have mastered the ability to understand their clients and address their needs effectively. With that in mind, Aberdeen released a checklist of the key capabilities that allow successful organizations to create truly impactful buyer experiences. To get a better understanding of why all of these capabilities are so powerful, you must first understand the key characteristics of high quality data. (more…)