Here we go: Analytics is not new.
Take a moment to read this opening introduction from an article titled Shaping the Future: Predictive Analytics Deliver the Promise of CRM:
“Customer relationship management promises to improve business effectiveness, profitability, market share, growth, and attainment of other business goals. While many CRM projects have created more efficient processes for customer collaboration, the ultimate goal of lowering costs, increasing revenue, and profitability is yet to be fully realized.”
It’s a fairly average opening to an article about improving CRM using predictive analytics, right? Plot twist: It was written in 2002. (more…)