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Dear Marketing, That’s Not a Lead. Love, Sales.
A sales rep sits down at her desk first thing in the morning. She opens up her inbox and sees a notification: a new opportunity has been added to her sales pipeline! Heck yeah!
Wait… This company is tiny, the contact isn’t in a relevant department and their budget is laughable. Hold the phone (or to be more literal: don’t hold the phone, because this lead is not worth a sales call). (more…)