As a B2B marketer, where do you get your industry news and insights?
Social media? Industry experts? Vendor blogs? It can be a challenge to wade through the content flooding through online channels every day in order to find those golden nuggets of good insight.
We have a recommendation for you: LinkedIn groups. Why? Because they combine social media, industry expert insight, and vendor communication into one easily digestible stream of content.
Earlier this year, we discussed the top 5 LinkedIn groups for Sales Enablement professionals. We received a lot of feedback about how helpful the topic was, so we decided to do one focused on the groups most pertinent to the types of news and insight that appeal to B2B marketers. (more…)