Inmail is one of the most valuable prospecting tools Linkedin has to offer. Traditionally, getting on someone’s radar meant physically putting yourself in front of them or leveraging a third-party introduction. Inmail enables sales reps to side-step asking for a connections’ contact information (or updated contact information) and directly reach out to them through their LinkedIn inbox.
But with great power comes great responsibility. Follow a few of these best practices to protect yourself from chasing off potential prospects: