Many marketers eat, breathe and sleep content marketing. They swear by the effectiveness of content marketing, and in many cases, they’re absolutely right. Content marketing is a fantastic way to increase brand awareness, generate leads and nurture prospects who have fallen out of the sales cycle.
Here’s where content marketing isn’t so fantastic: sales.
I know what you’re going to say: “sales isn’t the responsibility of marketing! Why would you even bring that up?!” Okay, bear with me. I promise I’ll explain. Here goes: (more…)