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Private buyer portals vs. emails: Which do your buyers prefer? If you don’t know, it’s probably because you’ve never thought about the sales process from their perspective. According to Aberdeen research, best-in-class B2B sales organizations that utilize buyer portals to deliver information achieve 28% higher revenue than organizations that rely on email communication. Why is that? Because your buyer has a better experience with private buyer portals. Let’s take a look at the typical buyer experience and see the difference that using a buyer portal instead of email makes in the buyer’s experience. (more…)
