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Reporting vs. Analytics: What’s the difference?

There’s a lot of buzz in the market about analytics. Lots of solution vendors claiming “Analytics? Yes, we do that.” But do they? And does it matter to you?

Yes. It’s important to know the difference (and they are different). Not only so that you know what you’re buying, but also so you know how to use each one.

I am going to quickly walk you through the difference between reporting and analytics, so you can make better, informed decisions when you buy solutions claiming analytics. (more…)