sales approach Archives

What is Account Based Selling?

Account Based Selling may seem like the next B2B sales buzzword—here today, gone tomorrow—but it’s more than just a passing fad. In fact, I’d go so far as to say it’s the future of B2B sales strategy. Maybe you’ve heard of Account Based Selling before or maybe it’s a completely foreign concept to you. Regardless of what you know already, this short guide will provide you with helpful information on how to get started with this sales strategy and make the most of it moving forward. (more…)