Buyer engagement is essential for a successful sale. When buyers aren’t engaged, they move at a snail's pace through the sales process or worse—drop out altogether. So how do you keep your buyers engaged? One of the most effective ways is through online demos.
According to a research report by BtoB Intelligence Center, B2B marketers believe product demos are the number 1 method for lead marketing, and the value of the demo does not stop there. Sales reps can use demos to learn more about their buyers, gaining greater influence on how buyers perceive the products or solutions, and buyers get valuable information and a firsthand view of your company’s capabilities.
So how do you start implementing effective demos (or improving the demos you’re already doing)? It boils down to a three step process: Prepare, Execute, Follow Up. (more…)