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A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part blog series will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.
Before you can map content to buyer personas, you have to understand what buyer personas are:
Buyer personas basically serve as a stereotypical characterization of the typical person who enters the sales cycle, summing up all of their key traits in a one or two-page document. (more…)
