sales history Archives

A Brief Look at the History of Sales Enablement

With all the growing hype about sales enablement, it’s easy to believe that the concept is new and innovative. While that’s half true (in that sales enablement is constantly coming up with more innovative ways of doing things), the truth is that it has been around for a very long time. As B2B sales has evolved over the years, sales enablement has been leading the way, pulling the industry along through every breakthrough.
Below, we’ve covered some of the milestones that sales enablement has achieved through the ages.