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It’s Time to Expand CRM: Start with a Content Library

Today’s most effective sales leaders realize that CRM alone cannot meet the dynamic needs of our web-centric, buyer-empowered world. In response, they’re expanding their CRM deployments with strong sales and marketing content management: taking what was once a simple record-keeping system and transforming it into a comprehensive portal for sales action and buyer engagement.

Aberdeen’s 2015 CRM + Sales Enablement study found that by marrying CRM to the most effective technologies and techniques of content management, top-performing sales leaders are creating highly effective “micro-marketers” among their elite sellers for stronger sales execution and better returns. (more…)