DEMO SEE A DEMOOne Platform...
your teams need to sell more.
And a team of Revenue Enablement experts to keep you armed with the latest technology and the best techniques.
All in one place.
Learn More
Solutions to support your entire revenue team.
Solutions to support your entire revenue team.
From leadership to managers to operations to reps—we cover dozens and dozens of use cases. The data and tools your teams need to sell more effectively. All in one place.
Quality vs. Quantity: The Sales Lead Sweet Spot
Have you ever heard the phrase “too much of a good thing is a good thing”? When it comes to B2B sales, that’s definitely not the case. It’s common for businesses to funnel resources and efforts into growing sales, pulling in more leads until their pipeline is practically overflowing.
But surely having so many opportunities is a good thing, right?
Wrong.
It turns out that trying to handle too many leads can actually weaken your sales results, not strengthen them. SiriusDecisions found that companies with a pipeline-to-quota ratio higher than 4X waste 26% of sales accepted leads and close 10% fewer deals. (more…)
