sales playbooks Archives

3 Problems with Sales Playbooks (And How to Solve Them)

3 Problems with Sales Playbooks (And How to Solve Them)

For years, B2B sales teams have relied on sales playbooks to standardize processes and help reps take the right actions to close deals. These playbooks are the golden standard for the way your company approaches selling, but here’s the big question: how effective are they long-term?

We’re going to go out on a limb here and say that if you’re still using traditional sales playbooks, you’ve experienced one of these problems:

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