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9 ways you can start improving sales execution through sales enablement

Let’s come to terms with a sad truth today: sales enablement isn’t always easy.

If improving sales execution were as simple as flipping a switch, then switch flipping would be the top priority for every CSO around the world.

CSO Insight’s 2015 Sales Management Optimization Study actually found that only 37.9% of companies who implemented a sales effectiveness initiative were completely successful. That’s a sobering statistic, but the big question is this: What is keeping companies from successfully improving sales? (more…)