Let’s come to terms with a sad truth today: sales enablement isn’t always easy.
If improving sales execution were as simple as flipping a switch, then switch flipping would be the top priority for every CSO around the world.
CSO Insight’s 2015 Sales Management Optimization Study actually found that only 37.9% of companies who implemented a sales effectiveness initiative were completely successful. That’s a sobering statistic, but the big question is this: What is keeping companies from successfully improving sales? (more…)