Imagine walking up to a stranger on the street and asking them for advice on how to improve your sales process.
They’d probably say “get away from me, weirdo!” but let’s again imagine that they say something like “I don’t know how. I don’t know anything about you or your current sales process.” Not too farfetched, is it?
It’s hard to offer advice when you’re missing details on what needs improvement. The more insight you have into a process, the easier it is to identify problem areas.
Okay, back to B2B sales. The average B2B sales coach is flying blind. (more…)